Marketing & Advertisement in Mass Communication

An excellent business database with articles on all aspects of marketing and advertising, as well as company profiles.

The database covers a full range of business-related topics including finance, management, international business, human resources and marketing.

An excellent database with articles on all aspects of mass communication, including marketing and advertisement.

Useful for finding articles about the psychology behind marketing and advertising.

Use this database if you need information about specific companies. Search by company name, ticker, or search all companies within a NAICS code.

MRI-Simmons Insights is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.

Useful for finding articles about past and present topics in marketing and advertising in America.

This database consists of thousands of images of store windows and displays from around the world dating back to the 1920s. There are over 700 brands included.

NOTE: new users must create a free Profile, which will then be their primary login to the WindowsWear site.

Provides free and open access to complete collections of scholarly publications (journals, books, conference proceedings, etc.) and to a range of research tools.

Articles cover all aspects of the communications field, including advertising, public relations, linguistics, and literature.