Research Guides: Marketing & Advertisement in Mass Communication: Home

Resources

America: History & Life
Useful for finding articles about past and present topics in marketing and advertising in America.
Business Source Complete
An excellent business database with articles on all aspects of marketing and advertising, as well as company profiles.
Communication & Mass Media Complete
An excellent database with articles on all aspects of mass communication, including marketing and advertisement.
PsycINFO
Useful for finding articles about the psychology behind marketing and advertising.
IBISWorld
Mergent Online
Use this database if you need information about specific companies. Search by company name, ticker, or search all companies within a NAICS code.
Westlaw News & Business
Provides access to Hoover's (company profiles only).
Nexis Uni
Click "Search by Subject or Topic" at the top, then select "Company Profiles," "Market and Industry Reports," or "Consumer Information."

Business Source Complete
The AdWeek magazine can be found in this database. Go to Advanced Search and type in your search terms. Then, type "AdWeek" in one of the open search fields and change its adjacent drop-down menu to SO Publication Name. The Advertising Age magazine can be accessed with the same strategy.

Market Share Reporter
2014, 2015, 2016 and 2017 editions available. Presents comparative business statistics, including market descriptions and market shares.

Last received edition is 2017.

Contact:

Steen Library
2nd floor, 202C
M-F, 8-5 or by appointment

x1896